Our Story: Redefining Mode
Beyond a Shop: A Movement
Madame Soleil is not just a brand that sells clothes — it's a concept, a movement, an inspiration. Nawel sources the best pieces from thrift stores, buying in bulk (100kg at a time), handpicks the gems, redesigns and customizes them, and resells them in curated boxes at different price points.The mission goes deeper than resale. Madame Soleil exists to show young women that you don't need to overconsume to be well dressed. It's about redefining fashion for 2026 — sustainable without sacrificing style, luxurious without the waste.
Customers don't even realize it's secondhand — it's just beautiful, customized clothing.
The Curation Process
Step 1:
The Discovery
Nawel sources 100kg of vintage at a time, hand-sorting every item for quality, potential, and that special something worth saving.
Step 2:
The Redesign
Each piece is hand-painted, re-tailored, or redesigned — transforming the ordinary into something extraordinary and one-of-a-kind.
Step 3:
The Box
Finished pieces are curated into themed boxes or sold individually. Once it's gone, it's gone — every drop is truly unique.
The Austin Connection & Lifestyle
Community, Styling, Vibes
Beyond the online shop, Madame Soleil is a full lifestyle concept: pop-up events and markets in Austin where other small brands can showcase too, and personal styling sessions where Nawel creates looks using pieces from the collection. "I've always dreamed of being a personal stylist — someone walks up and says 'How would you dress me?' and I create a look that makes them feel like the best version of themselves."
THE PROMISE OF MADAME SOLEIL
Inspiring
Inspiring young women to see fashion differently — to choose beauty, not overconsumption. Style is self-expression, not a race to own more.
Conscious
Every piece starts its second life at Madame Soleil. Zero new fabrics. Zero new waste. Just intentional, curated, conscious style.
Luminous
Everything should feel warm, solar, pure, and radiant. Fashion that glows — on you and for the planet.